In 2020, during the COVID-19 pandemic, I co-founded and designed the entire visual identity for "Collettivo Donne Creative", an Instagram collective created to showcase and connect female creatives.
The goal was to build a welcoming and inspiring digital space, where artists and designers could share their work, find support, and create meaningful connections.
I was responsible for shaping the entire visual presence of the project: logo, social media icons, and Instagram post branding, defining a recognizable and cohesive style.
I designed all visual materials, including post layouts, templates, and custom illustrations to enhance engagement. While I managed the visual side, I worked alongside a partner who helped with content writing and community interaction.
From 2020 to 2023, I was in charge of the project’s visual aspect. Due to new professional commitments, I later stepped away from the design management, leaving the brand identity and templates.
This project was a wonderful opportunity to merge my passion for branding, visual storytelling, and community building, creating a meaningful and engaging online presence.